US Olympic Committee Sues Prime Energy Drinks Over Trademark Infringement
Logan Paul and KSI’s Prime energy drinks brand is facing a lawsuit from the US Olympic and Paralympic Committee. The committee claims that Prime has illegally used trademarked Olympic symbols and phrases on a special edition hydration drink featuring NBA star and three-time Olympic gold medalist, Kevin Durant.
According to the lawsuit, Prime has been marketing the product with Olympic branding without any official agreement, actions described by the committee as “deliberate” and “in bad faith.” The BBC reached out to Prime for a comment but has yet to receive a response.
Filed in Colorado on Friday, the lawsuit also alleges that Prime utilized the trademarks in various online campaigns and promotions, potentially misleading consumers into believing there was an official partnership between Prime and the US Olympic and Paralympic Committee. Despite a cease and desist letter from the committee, Prime continued to promote the product using the contested branding.
This isn’t the first controversy surrounding Prime. The brand has faced criticism for targeting a younger audience, leading some UK schools to issue warnings or outright bans on the drink.
While Prime offers both caffeinated energy drinks and caffeine-free hydration drinks, it’s the high caffeine content of its energy drink that recently caught the attention of US Senate Majority Leader Chuck Schumer, who called for an investigation. Prime maintains that it complies with all regulatory requirements in its operating countries.
Logan Paul and KSI, the founders of Prime, boast a combined YouTube following of over 40 million. Launched in the UK in 2022, Prime generated significant buzz, leading some stores to limit purchases to manage demand. The brand has also formed high-profile collaborations with major sports teams such as Arsenal and the LA Dodgers.
